관광분야 NFT 패러다임 탐색 및 향후 발전방안 수립 연구: TF-IDF 및 의미연결망 분석을 중심으로

초록

The purpose of this study is to explore paradigms for NFT in the tourism sector and to establish future development plans for NFT. TF-IDF analysis and semantic network analysis were used to conduct research. The final 60 keywords were selected from the total 4,808 keywords collected from social media Naver, Daum, and Google. The keyword collection period was set to the last year when NFT was actively reviewed in the tourism sector. The period of collecting keywords related to the tourism sector NFT was limited to one year, from March 1, 2021, to February 31, 2022. As a result, first, in order for NFT in the tourism sector to develop further, it is important to expand the virtual tourism service market combined with metabus. Second, metabus-based virtual tourism services are expected to link content with NFT, and such content will develop in the form of trading on cryptocurrency exchanges. Third, in terms of boosting tourism in the region, it is also important to attract various MICE events under the theme of NFT.

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