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자료 필터
자료유형
발행연도
2010 ~ 2025
2010 2025
키워드
언어
전체 55건 중 51번부터 55번까지의 결과를 표시합니다.
2012
Article
The Effect of Self Congruity and Functional Congruity on the Performance of Brand Marketing -Focused on the Strategic Implications of Airline Service-
- 김문섭 ;
- 이형탁
- 2012-03
- 한국항공경영학회지
- 한국항공경영학회
Article
The Effect of the Self-congruity and Conformity on the WOM of Smartphone
- 김문섭 ;
- 이형탁
- 2012-01
- 광고학연구
- 한국광고학회
2011
Article
Divergent meaning of convergent mobile phone from generic mobile phone
- Kim, Moonseop ;
- Kim, Yong-cheol ;
- Kim, Jaeil
- 2011
- Academy of Marketing Studies Journal
2010
Article
In the Introduction of Innovative Product, the Feedback Effect of Brand Extension on Parent Brand and Corporate Brand - Focused on the Moderating Effect of Perceived Fit -
- 김문섭 ;
- 정연승
- 2010-12
- 대한경영학회지
- 대한경영학회
Article
Perceived Fairness of Price Discount and Repurchase Intentions - Focused on The Cognitive and Emotional Reaction of Consumer -
- 김동태 ;
- 김문섭
- 2010-09
- 소비자학연구
- 한국소비자학회